From: The desk of... Dr. David Friedman
Hello Team Members,
First, I want to thank all of you for being part of what is being called, “The largest pre-launch in history!” There are over 300,000 links devoted to our exciting FREE pre-registration opportunity. Unfortunately, some information on these sites contain inaccuracies. Please refrain from using information other than what is posted on our “official pre-registration site.”
In case you have not heard the great news, we finally got our CO (certificate of occupancy) for the building! If you have ever had any dealings with contractors, building inspectors and fire marshals, then you know that “5 months” ends up being 10 months. It’s been like watching a snail travel across a football field! I’m happy to announce, we are now able to focus on putting together our fulfillment center, bringing in furniture and training employees for the big launch. Rest assured, I will not shoot the starting gun until our infrastructure is fully in place and we are 100% ready for the masses. I have put far too much into this endeavor to launch it prematurely. Thank you for your patience. I promise, IT WILL BE WORTH THE WAIT!
Our very unique compensation plan and Co-Op program has been reviewed in detail by Dean Sasser on the conference calls, and he has received many requests asking me to share the story behind the PRODUCT. I planned on waiting until we launched to share this with you on our grand opening conference call; however, because of the unexpected delays in getting into our building and all the information being circulated (some not exactly accurate,) I have decided to drop you a detailed letter now and share with you just how it all began. . . . . . .
My life changed forever in the mid 90s when a patient came in after having her clogged up septic tank repaired. What she told me that day will forever be engraved in my memory. One of the plumbers told her they found the cause of her blocked up septic tank. They proceeded to show her hundreds of undigested One-A-Day vitamins, some of them with the brand names still readable. This hit me hard because at the time, I was taking a giant handful of vitamin/mineral pills every day and recommending them to my patients. I did a little research and found out that some cities across the country were pulling out an incredible amount of undigested vitamins from their sewers every month. In my office, it is not uncommon to see undigested vitamin/mineral pills showing up in the lower intestines on patients’ x-rays. The reason some of these pills are not absorbed is due to their high metallic content. Minerals like oyster shells, carbonates, oxides and dolomites are made from ground up rocks. Our bodies are not designed to digest crushed rocks so they pass right through.
Some vitamin companies use binders, fillers and hard chemical coatings that are so effective at holding them together, none of the ingredients are absorbed. In fact, hospital orderlies even have a name for these undigested pills and tablets that pass through a person’s intestinal track, “bedpan bullets!”
MY SEARCH FOR THE ANSWER
After researching and finding out that nutrients in a pill form left a lot to be desired, I soon discovered that nutrition in a LIQUID FORM was easier to take, offered quick absorption and cost less than buying a handful of pills. So, I started a national campaign for a liquid product and through my radio show, national marketing campaigns and best selling CDs, I helped put liquid nutrition on the map. In fact, I have often been referred to as “The Godfather of liquid nutrition.” Even today, dozens of unauthorized liquid nutritional companies still use my name to endorse their products. I have traveled the country comparing liquid nutrition to the CD and pills to the out-dated cassette tape. Once people listened to the superior quality of a CD, they realized how inferior the cassette tape was. The country went from virtually no liquid products on the market to approximately 600 liquid products! In fact, liquid nutrition is so common, you can now find it in grocery stores, airport terminals, drug stores and even gas stations. There is so much competition; it is now being termed “the liquid wars”!
I have received several very financially appealing offers from companies wanting me to formulate my own liquid product; one even offered me SEVEN FIGURES! I turned down these offers because, as those who know me will attest, it’s never been about the money for me. It has always been about the JOY OF ENHANCING PEOPLE’S HEALTH BY BRINGING SOMETHING NEW AND INNOVATIVE TO AMERICA. It was the excitement of seeing what was out there and taking things to a new level. Creating liquid product # 601 wouldn’t have made any significant improvement to the world of nutrition.
SOARING TO THE NEXT LEVEL
In 1998, I wrote a feature article for a national magazine predicting that liquid nutrition would be “The Wave of The Future.” Well, it’s now 2008 and, as I predicted, that future liquid wave did come…..but its time is fading. The cassette was replaced by the CD a long time ago, but now there is a BETTER QUALITY source of audio on the market and its replacing the CD….. The iPod! Life is about progression and improvement, and I wanted to create the nutritional equivalent to the iPod!
Research has shown that the eagle flies at a speed of 30 MPH. That is the average speed of an eagle; however, during an in-depth National Geographic study on the eagle, scientists clocked an eagle traveling at a speed of 202 mph! That is the eagle’s God given potential, yet most eagles spend their entire lives in their comfort zone, traveling behind the rest of the flock at a measly rate of 30 mph. Had I promoted another liquid nutritional product, I would have been traveling with the rest of the flock and not living up to my God given potential. A ship MOVING FORWARD at sea will never develop barnacles….a ship sitting stagnant at dock will. I was ready to move forward to nutritional frontiers that had yet to be discovered.
Instead of promoting a 30 MPH “same old, same old” liquid product, I was inspired to create the NEXT TREND in nutrition, something that would offer convenience and astounding absorption at a far better price than liquids and pills. I truly believe I have created the nutritional equivalent to the iPod because it represents advancement in a “same old, same old” industry. After I thought of the idea, I did a Google search to see how much competition I would have and, to my amazement, this search came back with ZERO hits! The delivery system is NOTHING NEW, but the combination of ingredients utilized in this form CURRENTLY DOES NOT EXIST!!! It took close to 3 years of trials and tribulations to formulate the product and unique packaging.
I kept telling myself, “If it was easy, everyone would be doing it.” I was turned down by 14 manufacturers who said creating such a product was “too difficult.” Long story short… Through much perseverance, my vision became a reality. If there is one thing I have learned during that time it’s that, “Life’s delays are not life’s denials and, if you CONCEIVE IT and BELIEVE IT……you will ACHIEVE IT!
A reporter once asked Hank Aaron, baseball Hall of Famer, how he was able to hit so many homeruns. Mr. Aaron replied, “My secret to hitting those homeruns is, I already achieve every home run in my mind before I ever step up to the plate.” My upcoming product is the homerun I envisioned traveling 202 mph through the sky on the wings of an eagle.
Pills, Powders and Liquids leave A LOT to be desired. Refusing to compromise, I put my heart and soul into opening up a NEW DOOR. Instead of being a PRODUCT IMITATOR, I chose to be a PRODUCT INNOVATOR! There were 4 things that had to be achieved before I agreed to take on launching my own company:
1) COMPLIANCE: Being FDA/FTC compliant was first on my list . Some of today's top corporations, including Fortune 500 companies have been disciplined, fined and even shut down for non compliant health claims in their advertising and marketing practices. This list even includes the Nation's largest health food store chain (located in 6,000 malls.) I hired one the most respected FTC attorneys from Washington to review our soon to be released label, brochure, web site and marketing tools. They are on retainer and will continue to work with us as we do our very best to keep this company compliant and here for the long haul. We will also have an in house compliance department.
2) QUALITY: If I was going to put my name on a product, it had to be created from the highest quality ingredients available. Our manufacturer is GMP "A" RATED by the National Nutritional Foods Association. This prestigious certification and GMP standing assures my strong commitment to bring you the highest quality ingredients. Each batch goes through stringent testing before being accepted as part of the formula.
3) DELIVERY: I realized that making sure the product was shipped out on time could not be achieved if we hired a third party fulfillment center so, I decided to build my own. Our newly built 11,000 sq. ft. Corporate Headquarters houses a 5,000 sq. ft. air conditioned warehouse. Having an in-house fulfillment center and shipping/receiving dept. means product will go out the same day it is ordered.
4) DISTRIBUTORS ARE PAID ON TIME: No more old fashion checks in the mail! We are using an automatic MasterCard/Debit payment system which ensures distributors are paid the day the funds come in. Your weekly commissions will go directly to a MasterCard/Debit card you keep in your wallet and the amount will be posted in your back office. No more waiting 5 days for your check to arrive in the mail, waiting in line at your bank to deposit your check, waiting 10 days for your check to clear or worrying about lost checks. This card will have our gorgeous "eye candy" logo and box on it and will be a great conversation piece and marketing tool every time you use it at restaurants, stores, gyms, etc.
You’ve tried pills, liquids and messy powders ... Stay Tuned!
Yours in Health,
Dr. David Friedman
CEO
Isaiah 40:31 "...but those who hope in the LORD will renew their strength.
They will soar on wings like eagles;
they will run and not grow weary,
they will walk and not be faint."
